Martial Arts Business. Why People Aren't Lining Up for Your Lessons.

How much are your martial arts lessons?

For argument’s sake, let’s say that you charge $150 a month (and I know, a lot of you charge a lot less than that).

$150 a month divided by 30-days in a month --comes out to $5 a day.

So, martial arts school owners and teachers, your burden is to make your classes worth $5 a day --or more. That’s it.

In a world where obesity is rampant, where diets destroy the health and vitality of not only individual people, but the very spirit of our (your) nation, where billions of dollars a year are spent on cigarettes, alcohol, and recreational drugs (not to mention prescribed pharmaceuticals), where millions more are spent on self-help books, videos, and seminars, where communities are literally crumbling from disconnection and dysfunction, and where the educational system is struggling to produce students who can even read and write (much less lead the nation), all you need to do is use all of your training, your focus, your self-discipline, your clarity of thinking (brought about by your training, yes?), and your energy ---all you have to do is convince people in your community to invest $5 (or, OK, $10 a day) in training that will empower them like they don’t even know.

And they don’t know, do they? Because if they really knew what daily training and the martial arts lifestyle could do for them, they’d fill your school, they’d line up for classes, they’d invest in what you offer ---as we both know, it’s life-changing, empowering, enriching, and rich.

People don’t know how good the training feels, how it can extend vitality, clear the head, bring meaning to other things in one’s life, build friendships, improve one’s attitude (dramatically), and make life a little bit --or a lot --more complete, fun, fulfilling, and meaningful.

Do you know WHY they don’t know this. You and me. That’s why. We haven’t, yet, done our work in a way that convinces people to invest $5 a day in themselves --and for all the right reasons.

This is exactly why I do what I do at www.MartialArtsBusinessToday.com, home of The 100.